Privacy Policy

Effective Date: March 24, 2025

SmartPetHouse.com (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or interact with our services — whether you’re located in the United States or abroad.

1. Information We Collect

We collect information in two ways: (1) information you provide directly, and (2) data automatically collected through technology.

a. Information You Provide:

When you place an order, create an account, sign up for our newsletter, or contact us, we may collect:

  • Name
  • Email address
  • Shipping and billing addresses
  • Phone number (if provided)
  • Payment information (processed securely via third-party payment providers)

b. Information We Collect Automatically:

When you visit our website, we may collect:

  • IP address
  • Device type, browser, and operating system
  • Pages viewed and time spent on our site
  • Referring URLs or sources
  • Cookie identifiers and usage patterns

We use tools such as cookies, web beacons, and analytics services (e.g., Google Analytics, Meta Pixel) to better understand how users interact with our website.

2. How We Use Your Information

We use your data for purposes including:

  • Processing and fulfilling orders
  • Managing your account
  • Providing customer support
  • Sending transactional and marketing emails (only with your consent)
  • Improving our website and marketing efforts
  • Complying with legal obligations

3. Legal Basis for Processing (EU/EEA Visitors)

If you are located in the European Union, United Kingdom, or EEA, we process your personal data under one or more of the following legal bases:

  • Your consent
  • To fulfill a contract with you (e.g., completing your order)
  • Compliance with legal obligations
  • Our legitimate interest in improving our services and website performance

4. Sharing Your Information

We do not sell your personal data. However, we may share it with:

  • Trusted third-party providers for order processing, shipping, analytics, advertising, and customer communication
  • Legal or regulatory authorities, if required to do so by law or to protect our rights

Examples of third-party services we use include:

  • Google Analytics
  • Facebook/Meta advertising tools
  • Omnisend (email and SMS marketing)
  • Stripe and WooPayments (payment processing)

5. Cookies and Tracking

We use cookies and similar technologies to:

  • Provide essential website functionality
  • Improve user experience and website performance
  • Analyze traffic and behavior
  • Retarget ads across platforms

You can manage cookie preferences in your browser settings or through applicable pop-ups on our site.

6. International Data Transfers

If you are accessing our site from outside the United States, please be aware that your data may be transferred to and processed in the U.S., where our servers and many of our third-party providers are located. By using our site, you consent to this transfer.

7. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, including:

  • Order records: up to 7 years (for tax and compliance purposes)
  • Marketing data: until you opt out or request deletion
  • Account data: until your account is closed or after a period of inactivity

8. Your Privacy Rights

Depending on where you live, you may have rights under applicable privacy laws, such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR). These may include:

  • The right to access your data
  • The right to correct or update your data
  • The right to delete your data
  • The right to object to processing or withdraw consent
  • The right to data portability

To exercise any of these rights, contact us at info@smartpethouse.com.

We will respond to all valid requests within 30 days, subject to verification of your identity.

9. Children’s Privacy

SmartPetHouse.com is not intended for children under 13, and we do not knowingly collect personal data from children. If we learn that we have inadvertently collected such data, we will delete it promptly.

10. Data Security

We take appropriate technical and organizational measures to secure your personal information, including SSL encryption, secure payment gateways, and restricted access to customer data.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The most current version will always be available on this page, with the Effective Date shown at the top.

12. Contact Us

If you have questions about this policy, your data, or your rights, please contact us at:

📧 info@smartpethouse.com